{ "item_title" : "Flipping the Switch", "item_author" : [" Jack Dunigan "], "item_description" : "Do you need the assistance of others? Absolutely Can you reach the majority of your concerns without them? Absolutely not Will others come running to help, to contribute, to participate because your concerns are good, beneficial to society in general, or because they hold an important place in your life? Not for long. Why not? Because the circle of concern is yours, not theirs. If you ever hope to reach your circle of concern, the extent of things, causes, objectives, values, and successes that are critically important to YOU, you will need the cooperation, talents, and efforts of others. By mere personal authority, appeal, or with money you might be able to buy their efforts for a time, their abilities for a season, or their ideas for a moment, but you cannot buy their heart, and the heart is where motivation resides and the reservoir from which it is released. Let's get this straight from the start: motivation is a matter of leadership. The people who work for you and with you are already motivated, but they just might be motivated in an entirely different direction. How will you as leader or manager turn things around? I'll show you. It's all right here in this book.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/829/645/9798296459794_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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