{ "item_title" : "Focused Knowledge From Four Levers Negotiating", "item_author" : [" Harley Colon "], "item_description" : "FOUR LEVERS NEGOTIATINGI used to walk into negotiations thinking it was all about price. I would prepare numbers, rehearse my arguments, and still walk away feeling like I had lost something I couldn't quite name. It took a few hard lessons-and a couple of deals I regret to this day-for me to realize that negotiation is never just about money. It's about understanding what truly moves people.I share the moment I agreed to a deal too quickly, only to realize later I had given up more than I needed toI walk through how I discovered that timing, flexibility, value, and perception often matter more than the actual figures on paperI reflect on conversations where I focused less on winning and more on understanding-and ended up with better outcomesI break down how I learned to pause, ask questions, and uncover what the other person actually cared aboutI show how I began to use small concessions strategically instead of reacting under pressureI reveal times when walking away felt risky, but ultimately gave me more control than stayingI explore how confidence in negotiation came not from dominance, but from preparation and awarenessOver time, I stopped seeing negotiation as a battle and started seeing it as a balance. Once I understood the levers at play, I realized I didn't need to push harder-I just needed to push smarter.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/655/9798196558542_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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