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{ "item_title" : "The Follow-Through Gap", "item_author" : [" Kerry M. Reeves "], "item_description" : "You made the right recommendation. The patient understood it. They agreed with you.And then they didn't do it.Every day, healthcare professionals watch good clinical recommendations fall apart somewhere between the exam room and the patient's real life. Prescriptions go unfilled. Treatments are started and abandoned. Follow-up visits are missed. Products sit unused. Patients return months later with the same problem-and everyone wonders what went wrong.The problem isn't always the recommendation. It's the system surrounding what happens next.In The Follow-Through Gap, optometrist, practice owner, and healthcare entrepreneur Dr. Kerry M. Reeves examines one of the most overlooked problems in healthcare: the gap between what clinicians recommend and what patients actually do.Drawing from decades of experience in patient care and practice leadership, Reeves challenges the assumption that poor follow-through is simply a matter of patient motivation, education, or compliance. Instead, he shows how friction, complexity, memory, communication, workflow, and the design of the care experience can quietly determine whether a recommendation becomes an outcome.And the consequences reach far beyond a missed appointment or an unused treatment.When patients fail to follow through, clinical outcomes suffer. Conditions remain unresolved. Staff repeat the same conversations. Opportunities for preventive care disappear. Revenue that should have followed good clinical care is lost. And clinicians can become frustrated with patients who seemed to understand exactly what they were supposed to do.But telling patients again-or telling your team to try harder-is not a system.The answer is to deliberately engineer what happens between recommendation and action.The Follow-Through Gap explores how high-performing clinics can reduce friction, create clearer pathways, strengthen accountability, improve communication, and make the desired next step easier for patients to complete. It shifts the conversation from Why didn't the patient do it? to a much more useful question: What in our system made follow-through more-or less-likely?This book will help healthcare professionals: - Understand why informed, well-intentioned patients still fail to follow through- Identify hidden friction that causes treatment plans to break down- Design recommendations that are easier for patients to understand and act on- Build better systems for communication, follow-up, and accountability- Turn one-time recommendations into structured care pathways- Improve patient experience without simply asking clinicians and staff to try harder- Recognize where practice workflows unintentionally create patient drop-off- Build systems that support patients after they leave the exam room- Create a practice where better follow-through becomes part of how care is deliveredThis is not a book about blaming patients.And it is not a book about squeezing more productivity out of already-busy healthcare teams.It is about designing care more intelligently.The central idea is simple: Better recommendations are not enough. Better systems create better follow-through.The Follow-Through Gap is for optometrists, physicians, dentists, practice owners, healthcare leaders, and clinical teams who are tired of watching good care lose its impact after the patient walks out the door.If you have ever thought, I know I explained this-why didn't they do it?, this book is about what happens next.Because the quality of care is not measured only by what you recommend.It is measured by what happens next.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/895/179/9798951794017_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
The Follow-Through Gap|Kerry M. Reeves

The Follow-Through Gap : Why Patients Don't Do What You Recommend- and How High-Performing Clinics Engineer Follow-Through

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Overview

You made the right recommendation. The patient understood it. They agreed with you.

And then they didn't do it.

Every day, healthcare professionals watch good clinical recommendations fall apart somewhere between the exam room and the patient's real life. Prescriptions go unfilled. Treatments are started and abandoned. Follow-up visits are missed. Products sit unused. Patients return months later with the same problem-and everyone wonders what went wrong.

The problem isn't always the recommendation. It's the system surrounding what happens next.

In The Follow-Through Gap, optometrist, practice owner, and healthcare entrepreneur Dr. Kerry M. Reeves examines one of the most overlooked problems in healthcare: the gap between what clinicians recommend and what patients actually do.

Drawing from decades of experience in patient care and practice leadership, Reeves challenges the assumption that poor follow-through is simply a matter of patient motivation, education, or compliance. Instead, he shows how friction, complexity, memory, communication, workflow, and the design of the care experience can quietly determine whether a recommendation becomes an outcome.

And the consequences reach far beyond a missed appointment or an unused treatment.

When patients fail to follow through, clinical outcomes suffer. Conditions remain unresolved. Staff repeat the same conversations. Opportunities for preventive care disappear. Revenue that should have followed good clinical care is lost. And clinicians can become frustrated with patients who seemed to understand exactly what they were supposed to do.

But telling patients again-or telling your team to try harder-is not a system.

The answer is to deliberately engineer what happens between recommendation and action.

The Follow-Through Gap explores how high-performing clinics can reduce friction, create clearer pathways, strengthen accountability, improve communication, and make the desired next step easier for patients to complete. It shifts the conversation from "Why didn't the patient do it?" to a much more useful question:

"What in our system made follow-through more-or less-likely?"

This book will help healthcare professionals:

- Understand why informed, well-intentioned patients still fail to follow through
- Identify hidden friction that causes treatment plans to break down
- Design recommendations that are easier for patients to understand and act on
- Build better systems for communication, follow-up, and accountability
- Turn one-time recommendations into structured care pathways
- Improve patient experience without simply asking clinicians and staff to "try harder"
- Recognize where practice workflows unintentionally create patient drop-off
- Build systems that support patients after they leave the exam room
- Create a practice where better follow-through becomes part of how care is delivered

This is not a book about blaming patients.

And it is not a book about squeezing more productivity out of already-busy healthcare teams.

It is about designing care more intelligently.

The central idea is simple:

Better recommendations are not enough. Better systems create better follow-through.

The Follow-Through Gap is for optometrists, physicians, dentists, practice owners, healthcare leaders, and clinical teams who are tired of watching good care lose its impact after the patient walks out the door.

If you have ever thought, "I know I explained this-why didn't they do it?", this book is about what happens next.

Because the quality of care is not measured only by what you recommend.

It is measured by what happens next.

This item is Non-Returnable

Details

  • ISBN-13: 9798951794017
  • ISBN-10: 9798951794017
  • Publisher: Systemflow
  • Publish Date: October 2026
  • Dimensions: 9 x 6 x 0.49 inches
  • Shipping Weight: 0.7 pounds
  • Page Count: 232

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