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Football and Management|S. Soderman

Football and Management : Comparisons Between Sport and Enterprise

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Overview

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

This item is Non-Returnable

Details

  • ISBN-13: 9781349351503
  • ISBN-10: 1349351504
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2012
  • Dimensions: 8.5 x 5.5 x 0.68 inches
  • Shipping Weight: 0.85 pounds
  • Page Count: 286

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