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Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them
Overview
Section headings are: 'The Past and the Present', 'The Forecasting Process', 'New Product Forecasting', 'In-Market Forecasting' and 'Thoughts for the Future'.
This item is Non-Returnable
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Details
- ISBN-13: 9780566086755
- ISBN-10: 0566086751
- Publisher: Gower Publishing Company
- Publish Date: November 2006
- Page Count: 141
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