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Forecasting for the Pharmaceutical Industry|Arthur G. Cook

Forecasting for the Pharmaceutical Industry : Models for New Product and In-Market Forecasting and How to Use Them

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Overview

The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas

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Details

  • ISBN-13: 9781032838571
  • ISBN-10: 1032838574
  • Publisher: Gower
  • Publish Date: June 2024
  • Dimensions: 9.7 x 6.7 x 0.5 inches
  • Shipping Weight: 0.85 pounds
  • Page Count: 234

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