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{ "item_title" : "Forget the Box", "item_author" : [" Kate Page", "Stephen Page "], "item_description" : "It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/50/080/645/1500806455_b.jpg", "price_data" : { "retail_price" : "11.93", "online_price" : "11.93", "our_price" : "11.93", "club_price" : "11.93", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Forget the Box|Kate Page

Forget the Box : Freeing your imagination to create a stimulating brief

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Overview

It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives

This item is Non-Returnable

Details

  • ISBN-13: 9781500806453
  • ISBN-10: 1500806455
  • Publisher: Createspace Independent Publishing Platform
  • Publish Date: September 2014
  • Dimensions: 11 x 8.5 x 0.15 inches
  • Shipping Weight: 0.45 pounds
  • Page Count: 56

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