Forget the Box : Freeing your imagination to create a stimulating brief
Overview
It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives
This item is Non-Returnable
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Details
- ISBN-13: 9781500806453
- ISBN-10: 1500806455
- Publisher: Createspace Independent Publishing Platform
- Publish Date: September 2014
- Dimensions: 11 x 8.5 x 0.15 inches
- Shipping Weight: 0.45 pounds
- Page Count: 56
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