{ "item_title" : "Fortresses and Formations", "item_author" : [" Bijith Viswanathan "], "item_description" : "In a world drowning in price wars, desperate selling, and chaotic targets, Fortresses & Formations delivers a different approach to business strategy and forming new business alliances.Through the journey of Arjun, a rising Sales Director mentored by the enigmatic strategist Krish, this book unveils a powerful system for navigating today's most brutal business landscapes. Using a blend of competitive battlefield logic, human behaviour science, and real-world corporate warfare, Arjun learns to:1) Break into high-stakes accounts with precision2) Build trust that competitors cannot replicate3) Defend key clients against aggressive attacks4) Turn crises into growth platformsThis is not another motivational book, but a practical battle manual for leaders, sales professionals, founders, and anyone who must win through influence, strategy, and disciplined execution.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/890/207/9798902079248_b.jpg", "price_data" : { "retail_price" : "27.99", "online_price" : "27.99", "our_price" : "27.99", "club_price" : "27.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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