{ "item_title" : "The Founder Manual", "item_author" : [" Utsav Somani "], "item_description" : "The real founder journey is not glamorous--it is chaotic, lonely, unstructured and brutally hard. This book is the map you wish you had on Day 1.India's start-up ecosystem has transformed dramatically, yet behind every pitch deck lies the part no one talks about: self-doubt, pivots, hiring struggles, broken prototypes, regulatory shocks, and the emotional weight of building something out of nothing. Drawing from over 100 hours of conversations with India's most exciting founders--and a decade of investing in more than 200 start-ups--Utsav Somani delivers an unfiltered, deeply practical and emotionally honest field guide for building in India.Inside these pages, readers will learn: - How iconic Indian founders actually validated their ideas--from Shiprocket discovering features inside a pickle factory, to Noise gathering raw insights from co-passengers, to Rentomojo emerging from a founder's personal financial struggle, to Dr. Vaidya's rising from literal ashes to rebuild a 150-year legacy.- How cutting-edge companies navigated early chaos, including Ultrahuman, AppsForBharat, Blue Tokai, GoKwik, Hunch and others who built through first principles and grit.- How to build for infinite Indias, and why founders like Pixxel, TBO Tek, InsuranceDekho and others think about India 1, India 2 and global markets simultaneously.- How founders survived crises and pivots, including CoinDCX navigating the 2018 RBI crypto ban--a journey that began with a Twitter DM and became a billion-dollar outcome.- How to hire, scale and build resilient teams, even with limited resources.- How to avoid the mental traps of entrepreneurship and stay grounded when the journey gets overwhelming.- How to build companies that last, not just companies that start. Packed with raw stories, field-tested strategies and emotional truths founders rarely share publicly, The Founder Manualis the brutally honest operating guide every Indian founder wished existed when they started.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/14/348/193/0143481932_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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