{ "item_title" : "The Founder's Signal", "item_author" : [" Aseem Panoli "], "item_description" : "The market doesn't buy the best product, it buys the clearest signal. You have built something remarkable, but in the high-stakes business world, building the product is only half the equation. Superior companies die in the dark every day simply because inferior competitors told a better story.The Founder's Signal is the missing manual for the entrepreneur or specialist who has suddenly stepped into a leadership role. It is designed for the builder who is highly comfortable executing the work, but terrifyingly uncomfortable pitching investors, navigating negotiations, or managing a cultural crisis.In this practical, no-nonsense guide, you will gain the exact scripts and mental models to cut through the noise. You will discover how to: Pitch Investors: Sell a compelling vision using the Pixar Pitch framework. Hire Missionaries: Convince corporate stars to leave safe jobs and join your risky venture. Build Resilient Culture: Eradicate office politics and Ruinous Empathy. Lead Through Crisis: Communicate with radical transparency when the ship is shaking. Scale Operations: Escape the meeting trap by engineering an asynchronous written culture.You are no longer just a builder; you must become a transmitter.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/890/510/9798905103018_b.jpg", "price_data" : { "retail_price" : "22.99", "online_price" : "22.99", "our_price" : "22.99", "club_price" : "22.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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