{ "item_title" : "Frame Control", "item_author" : [" Chris Cathey "], "item_description" : "What if you are not seeing reality as it is...but as it has been structured for you?Frame Control: How Interpretation Is Engineered Before Thought Begins reveals a hidden layer beneath perception-where meaning is not discovered, but assigned.Before you form an opinion, before you evaluate evidence, before you even become aware-your interpretation is already being shaped.This book breaks down the system behind that process.You will learn how: Priming activates thoughts before you are aware of themFrames determine what something is before you evaluate itNarratives organize events into belief systems that feel like realityRepetition and algorithms stabilize interpretations across entire populationsCaptions, summaries, and reposts replace direct experienceEmotional intensity overrides evidenceAI systems now generate and deploy framing at scaleThis is not a book about persuasion.It is a book about how perception itself is constructed.At its core is a simple but powerful model: Priming → Frame → Narrative → Memetic SpreadOnce you see it, you will recognize it everywhere-in media, in conversations, in institutions, and in your own thinking.More importantly, you will learn how to: Detect framing in real timeBreak existing interpretive structuresReframe meaning with precisionEscape manipulative narrativesReclaim control over how you interpret the worldThis is a field manual for the cognitive domain.You cannot avoid influence.You can understand how it works.And once you do, interpretation is no longer something that happens to you.It becomes something you can see, question, and control.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/825/399/9798253995563_b.jpg", "price_data" : { "retail_price" : "21.99", "online_price" : "21.99", "our_price" : "21.99", "club_price" : "21.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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