{ "item_title" : "Frame Shift", "item_author" : [" Lynn B. Davidson "], "item_description" : "Good decisions help you succeed. The key to better decisions? What you do at the start: the frame you choose. This matters more than anything else. This book tells why this is so and how to set good frames. The ideas presented improve any decision. They are particularly useful for business decisions. You will also learn how to improve your persuasion and negotiating skill. And you will learn how to recognize and avoid the many mental traps that lead to bad decisions. Use the ideas you are about to discover and your decisions will be better.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/98/339/227/1983392278_b.jpg", "price_data" : { "retail_price" : "11.95", "online_price" : "11.95", "our_price" : "11.95", "club_price" : "11.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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