{ "item_title" : "The Franchising Paradox", "item_author" : [" Paul Love-Mitchell "], "item_description" : "Franchising is one of the most misunderstood business models in the world. It is often presented as structured, predictable, and low risk. A system to follow. A brand to leverage. A faster route to success. And in many cases, that is true. But it is not the whole truth. Because franchising is not just a business model. It is a relationship. And like any relationship, it is built on a series of tensions, trade-offs, and sometimes uncomfortable realities. If you are considering franchising in any form, the decisions you make early will shape everything that follows.Over the past four decades, I have worked with hundreds of businesses-helping some grow into highly successful franchise networks, and watching others struggle despite having all the right ingredients on paper.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/825/765/9798257655180_b.jpg", "price_data" : { "retail_price" : "12.50", "online_price" : "12.50", "our_price" : "12.50", "club_price" : "12.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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