{ "item_title" : "Friction", "item_author" : [" Michael D. Roberts "], "item_description" : "Why do good intentions collapse and bad habits stick? Often the answer is not motivation. It is friction, the small effort that decides which choice is easy and which is hard.Michael D. Roberts Jr. presents friction as a force you can design. You will learn the Friction Principle, the Decision Friction Matrix and Easy Choice Design, then apply them to bad habits, good habits, business, money, technology, relationships, learning and leadership. Each idea is paired with practical steps, including how to add friction to what you want less of and remove it from what you want more of.A practical book for anyone who wants lasting change through better design instead of more willpower.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/91/544/922/9915449224_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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