{ "item_title" : "From Deep Patterns to the Origin of Writing and Information Systems", "item_author" : [" Derek Hodgson "], "item_description" : "How did the human brain, a self-contained information processor, first learn to store knowledge externally? This book offers a synthesis of visual neuroscience, cognitive archaeology, and information theory to answer that question. The author challenges the traditional view of early geometric engravings as 'proto-art', re-framing them as the first material information systems. He argues that these marks are a direct externalisation of the brain's innate pattern-recognition processes, a critical step in cognitive evolution where information literally escaped the brain. The book traces this development from the neural mechanisms of the primary visual cortex to the rich archaeological evidence of humanity's first marks. It culminates by showing how this externalisation of deep patterns laid the foundation for the development of sophisticated notational systems and, ultimately, writing. This work provides an essential new perspective for scholars and students of cognitive evolution, archaeology, neuroscience, and media theory. ", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/83/711/922/1837119228_b.jpg", "price_data" : { "retail_price" : "118.95", "online_price" : "118.95", "our_price" : "118.95", "club_price" : "118.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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