{ "item_title" : "From Idea To Ownership", "item_author" : [" Tanishia Womack "], "item_description" : "You built something worth protecting. Now make sure it stays yours. You chose the name. You designed the logo. You created the content, built the reputation, and poured yourself into every detail. But here's what nobody tells you when you're starting out: building a business and protecting a business are two completely different things. The gap between them is where most entrepreneurs get hurt.From Idea to Ownership is the plain-language guide that closes that gap. Written for real business owners, not lawyers, this book walks you through everything you need to know to protect your brand at every stage of growth. From choosing a name you can legally own, to trademarks, copyrights, contracts, and what to do when someone copies you, it's all here, explained in a way that actually makes sense.Whether you're just starting out and want to do things right from day one, already running a business and filling in the gaps, or simply keeping this on your desk as a reference when questions come up, this book meets you where you are.Because protection isn't just for big brands with expensive legal teams. It's for anyone who has built something worth keeping.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/899/455/9798994550045_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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