{ "item_title" : "From Kitchen to Business", "item_author" : [" Jason Rodgers "], "item_description" : "FROM KITCHEN TO BUSINESSThe practical UK guide to starting a food business from scratchHave a food business idea but don't know where to start?Turning a passion for food into a successful business can feel overwhelming. From working out your startup costs and pricing your products to navigating food safety regulations, finding premises and attracting customers, there are plenty of things to get right before you make your first sale.From Kitchen to Business is a practical guide to help you turn your idea into a realistic business plan and take your first steps with confidence.Whether you dream of launching a home-based food business, starting a catering company, opening a caf , running a market stall or building a food brand of your own, this book helps you understand what lies ahead and how to prepare for it.INSIDE, YOU'LL DISCOVER HOW TO: Choose the right business model - find an approach that suits your skills, budget and ambitions.Test your idea before investing heavily - research your market, understand your customers and assess demand.Get your numbers right - work out startup costs, calculate recipe costs, set prices and understand profit margins.Understand food business regulations - learn about registration, food hygiene, HACCP, allergens, labelling and essential record-keeping.Plan your kitchen and equipment - explore premises, shared kitchens, suppliers and practical setup decisions.Build a menu and brand - create consistent products, develop your identity and present your business professionally.Find your first customers - use marketing, social media, websites and local opportunities to generate interest and sales.Launch and grow sensibly - prepare for opening, manage day-to-day operations and make informed decisions as your business develops.MORE THAN JUST ADVICEWith 62 chapters and 20 practical resources, this guide is designed to help you move from thinking about a food business to taking meaningful action. It covers the questions you need to ask, the decisions you need to make and the common pitfalls worth considering before you commit your time and money.You don't need a huge budget or a perfect setup to begin. You need a clear plan, a sound understanding of the numbers and the confidence to take the next step.Your food business starts with an idea. This book helps you turn it into a plan.Written for aspiring food entrepreneurs in the UK. Regulatory requirements can vary across the UK and may change over time, so always check current official guidance for your circumstances.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/816/136/9798161364123_b.jpg", "price_data" : { "retail_price" : "17.19", "online_price" : "17.19", "our_price" : "17.19", "club_price" : "17.19", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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