{ "item_title" : "From The Punchline To The Bottom-Line", "item_author" : [" George R. Gilbert "], "item_description" : "What most people forget when you mention you are in Show-Business is that the second part of Show-Business is BUSINESS. In order to be a success in show-business on must have a talent and one must also have a basic knowledge of that business. You must know how to network, sell, and market. I as a humorist have the toughest job of all, I have to sell myself every day. I have to sell myself to speaker's bureaus. I have to sell myself to meeting planners. I have to sell myself to companies and organization that want to book a speaker for their event. And, I have to sell myself to the audience every time I stand up in front of them and speak. It is far easier to sell a product or service than it is to sell oneself. If I can sell my talent and myself then that makes me a pretty good businessman.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/73/386/024/173386024X_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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