{ "item_title" : "From Sales Associate to Director", "item_author" : [" 李化南 "], "item_description" : "A single book to master the essential skills for store sales associates, store managers, regional managers, and retail directors. 一本书通晓门店导购、店铺经理、区域经理、零售总监必不可缺的关键技能 How can you stand out and achieve career advancement in the retail industry, where the barriers to entry are not particularly high? How can you reach the top of the career ladder in consumer goods retail, such as apparel? In an industry constantly refreshed by new talent, starting from scratch and growing quickly is a concern for everyone. Based on the author's over ten years of practical experience across various sub-sectors of the retail field, and combined with classic management and marketing theories, this book systematically organizes a comprehensive, multi-level knowledge system ranging from store sales and management to brand regional operations. Structured according to career progression, it elaborates step by step on the practical knowledge and management focuses relevant to positions such as sales associate, store manager, regional manager, and director. By constructing a Four-Dimensional Retail Operations Management System, the book provides readers with a career guide that is readable, practical, and systematic. 怎样在门槛不高的零售行业中脱颖而出实现职业进阶？ 怎样才能摸到服饰等消费品零售的职场天花板？ 在新鲜血液不断涌入的行业里，从零起步快速成长是所有人都关心的问题。 本书基于作者在零售领域各细分行业十几年的实践积累，结合经典管理、营销理论，系统梳理从店面销售、管理到品牌区域运营的全方位、多层次知识体系。全书按照职业进阶，逐层分述店员、店长、区域经理、总监等岗位相关的实务知识与管理侧重点，搭建起四维零售运营管理系统，为读者提供了兼具可读性、实操性、系统性的职业指南。 Li Huanan holds an MBA from the Guanghua School of Management at Peking University and is a senior retail industry executive. He has served as Regional and National Manager for well-known brands such as Bestseller, NEW LOOK, and SKECHERS. Currently, he is the Executive General Manager of the Brand Division at Yuyuan Group. With 17 years of in-depth experience in the retail industry, he has been involved in the operational management practices across multiple sectors, including fast fashion apparel, luxury goods, and sports, giving him a profound understanding of retail operations and management. 李化南 北京大学光华管理学院MBA，资深零售业高管，曾任绫致时装、NEW LOOK、SKECHERS等知名品牌区域及全国经理，现任豫园集团品牌事业部执行总经理。深耕零售行业17年，涉足快时尚服饰、奢侈品、体育等多个领域的运营管理实践，对零售业务与运营管理有深刻的理解。", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/7/30/032/773/7300327737_b.jpg", "price_data" : { "retail_price" : "46.99", "online_price" : "46.99", "our_price" : "46.99", "club_price" : "46.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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