{ "item_title" : "From Type to LOGO", "item_author" : [" Victionary "], "item_description" : "When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company's name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/88/756/659/9887566594_b.jpg", "price_data" : { "retail_price" : "49.95", "online_price" : "49.95", "our_price" : "49.95", "club_price" : "49.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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