{ "item_title" : "A. G. Spalding and the Rise of Baseball", "item_author" : [" Peter Levine "], "item_description" : "A. G. Spalding was a key figure in the professionalization and commercialization of American sports. Co-founder of baseball's National League, owner of the Chicago White Stockings (later the Cubs), and founder of a sporting goods business that made him a millionaire, Spalding not only willed baseball to be our national pastime but also contributed to making sport a significant part of American life. This biography captures the zest, flamboyance, and creativity of Albert Goodwell Spalding, a man of insatiable ego, a showman and entrepreneur, whose life illuminated the hopes and fears of 19th-century Americans. It is a vivid evocation of the vanished world of 19th-century baseball, recreating a time when it was transformed from a game played on unkempt fields to modern style.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/19/504/220/0195042204_b.jpg", "price_data" : { "retail_price" : "47.99", "online_price" : "47.99", "our_price" : "47.99", "club_price" : "47.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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