{ "item_title" : "The Games Are Not the Same", "item_author" : [" Bob Stewart (Ed ). "], "item_description" : "Australians are intensely proud of their sporting traditions, and have always had a passion for football in its various forms: Australian football, rugby league, rugby union and soccer. But how does a nation of only 21 million people sustain the viability of four football codes at the professional level? This book provides a detailed analysis of each code's commercial evolution, including a discussion of the ways in which major incidents and turning points impacted on clubs, players and fans. It not only highlights what and when things happened but also provides a conceptual framework that locates the incidents and turning points within a specific context, and breaks down their progress into discrete periods, culminating in predictions about their future progress.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/52/285/366/0522853668_b.jpg", "price_data" : { "retail_price" : "34.99", "online_price" : "34.99", "our_price" : "34.99", "club_price" : "34.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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