{ "item_title" : "General Printing", "item_author" : [" Glen U. Cleeton", "Charles W. Pitkin", "Raymond L. Cornwell "], "item_description" : "General Printing is a comprehensive guide to letterpress printing. With 300 photos and 140 illustrations, it offers detailed step-by-step visual instruction. Key topics include: handsetting type, taking proofs, mitering rules, locking up a form, adding packing and make-ready, feeding a platen press, advanced composition, design, typography, and tricks of the trade. The best all-around introductory book for traditional letterpress printing, this manual is profusely illustrated with detailed and useful photographs and should occupy a prominent place on the shelf of every letterpress printer. It will serve as the next best thing to an apprenticeship at the feet of a master printer, and is certain to be used as a handy reference throughout your printing journey. --David S. Rose, Introduction to Letterpress Printing", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/73/422/242/1734222425_b.jpg", "price_data" : { "retail_price" : "40.00", "online_price" : "40.00", "our_price" : "40.00", "club_price" : "40.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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