{ "item_title" : "Generating Buy-In", "item_author" : [" "], "item_description" : "The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a big picture that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:* Crafting a strategic story that projects a positive future to your audience* Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners* Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!", "item_img_path" : "https://covers2.booksamillion.com/covers/audiobook/13/68/9781469066813_CD146374_b.jpg", "price_data" : { "retail_price" : "14.98", "our_price" : "14.98", "club_price" : "14.98", "savings_amt" : "0.00", "savings_pct" : "0", "discount_pct" : "10", "club_savings_amt" : "0.00" } }

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