{ "item_title" : "Generative Engine Optimization", "item_author" : [" Ross Hudgens "], "item_description" : "As much as 77% of ChatGPT users now treat it like a search engine, and that shift is rewriting the rules of digital visibility. Ross Hudgens, CEO of Siege Media and a recognized authority whose firm has served clients including Airbnb, HubSpot, Intuit QuickBooks, and Zendesk, delivers a practical guide to driving sales through large language models and the broader spectrum of AI tools. Generative Engine Optimization provides a concrete framework for ensuring your brand appears--and appears favorably--inside AI-generated answers. Generative Engine Optimization, or GEO, is the practice of optimizing content so it performs well inside AI answer engines such as ChatGPT, Claude, and Google Gemini--systems that generate responses rather than merely retrieve links. This book explains how these LLM-powered platforms decide which brands and sources to reference, then shows you how to structure content so your organization is mentioned positively and consistently across these rapidly growing channels. Beyond theory, the book offers actionable techniques for modernizing your search program at a time when traditional SEO traffic is declining for many businesses. You will learn how to adapt existing content strategies, measure your visibility within AI-generated outputs, and build a durable approach that keeps pace as AI tools evolve. Drawn from Hudgens's experience building websites from launch to top rankings in highly competitive verticals like insurance and mortgage, the guidance is rooted in proven results. Ideal for SEO practitioners seeking to extend their skill set into AI-driven search, marketing leaders at technology companies navigating the transition from traditional search to LLM-powered discovery, CMOs responsible for long-term brand visibility, and content marketers implementing day-to-day optimization, this book provides the strategic and tactical knowledge needed to ensure your organization does not get left behind as search itself transforms. ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/39/443/980/1394439806_b.jpg", "price_data" : { "retail_price" : "30.00", "online_price" : "30.00", "our_price" : "30.00", "club_price" : "30.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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