{ "item_title" : "Get More Local Customers", "item_author" : [" Martin Ashcombe "], "item_description" : "A busy week does not always mean a secure month ahead. And more enquiries do not necessarily mean more of the right work. For a small trade business, steadier work starts with knowing which jobs fit your skills, location, capacity and costs. This practical guide helps you decide what to pursue, where suitable customers might find you, and how to move a promising enquiry towards a clear booking. Inside, you will learn how to: - Identify the work that suits your business- Spot gaps in your workload early enough to act- Compare local enquiry sources and set limits for paid trials- Improve your replies, estimates and follow-up- Encourage repeat work and recommendations through good aftercare- Review what is working and build a realistic 90-day plan You do not need an expensive marketing system or a complicated dashboard. You need a few useful records, clear decisions and an approach you can maintain alongside the work itself.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/816/758/9798167585492_b.jpg", "price_data" : { "retail_price" : "10.71", "online_price" : "10.71", "our_price" : "10.71", "club_price" : "10.71", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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