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Global Advertising Practice in a Borderless World
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Overview
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections:
- globalising adver
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Details
- ISBN-13: 9780367873158
- ISBN-10: 036787315X
- Publisher: Routledge
- Publish Date: December 2019
- Dimensions: 9.21 x 6.14 x 0.54 inches
- Shipping Weight: 0.8 pounds
- Page Count: 256
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