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Global Consumer Behavior|Ammi

Global Consumer Behavior

by Ammi
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Overview

This study provides an overview of the development of international consumer behavior from historical, geographical, and social perspectives and explores the role of globalization in the quickly changing technology sector, focusing on new technology products and services. It presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every level, from local to global.

This item is Non-Returnable

Details

  • ISBN-13: 9781905209637
  • ISBN-10: 1905209630
  • Publisher: John Wiley & Sons
  • Publish Date: March 2007
  • Dimensions: 9.53 x 6.37 x 0.8 inches
  • Shipping Weight: 1.25 pounds
  • Page Count: 304

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