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{ "item_title" : "Global Strategy", "item_author" : [" Mike Peng "], "item_description" : "The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/35/751/236/0357512367_b.jpg", "price_data" : { "retail_price" : "339.95", "online_price" : "339.95", "our_price" : "339.95", "club_price" : "339.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Global Strategy|Mike Peng

Global Strategy

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Overview

The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.

This item is Non-Returnable

Details

  • ISBN-13: 9780357512364
  • ISBN-10: 0357512367
  • Publisher: Cengage Learning
  • Publish Date: January 2021
  • Dimensions: 10.8 x 8.4 x 0.8 inches
  • Shipping Weight: 2.3 pounds
  • Page Count: 562

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