Overview
The world's best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.
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Details
- ISBN-13: 9780357512364
- ISBN-10: 0357512367
- Publisher: Cengage Learning
- Publish Date: January 2021
- Dimensions: 10.8 x 8.4 x 0.8 inches
- Shipping Weight: 2.3 pounds
- Page Count: 562
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