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{ "item_title" : "Going Global", "item_author" : [" Roger Cartwright "], "item_description" : "Fast track route to mastering globalization and successfully managing global expansionCovers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizationExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.Includes a glossary of key concepts and a comprehensive resources guide", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/84/112/316/1841123161_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Going Global|Roger Cartwright

Going Global : Enterprise 02.02

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Overview

Fast track route to mastering globalization and successfully managing global expansion

Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

This item is Non-Returnable

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Details

  • ISBN-13: 9781841123165
  • ISBN-10: 1841123161
  • Publisher: Capstone
  • Publish Date: April 2002
  • Dimensions: 7.7 x 5 x 0.3 inches
  • Shipping Weight: 0.45 pounds
  • Page Count: 128

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