{ "item_title" : "Golden Fire", "item_author" : [" Ted Bruning "], "item_description" : "Cider is a drink whose time has come. Twenty years ago it was a minority taste competing with lager for a share of the keg-and-can market, and much favoured by under-age and problem drinkers for its strength and cheapness. Since then its popularity has soared, and it has become the drink of choice - especially in hot weather - for all sectors of society. But because of the low status of many mass-market brands, cider has never attracted the attention of researchers and writers to the extent that beer, wine, and spirits have. And nobody, until now, has attempted to unravel the many myths, legends, and misconceptions that surround its origins and development to present a factual narrative history. Is cider, as legend has it, the oldest alcoholic drink of them all, or is it in fact a comparatively recent introduction? Did it come to Britain with the Celts, the Romans, or the Normans? Were medieval babies really baptised in it? Golden Fire: The Story of Cider takes a long, cool, refreshing look at the evolution of one of Britain's favourite beverages and answers all those questions.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/75/521/431/0755214315_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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