{
"item_title" : "Google Analytics & Google Tag",
"item_author" : [" American Library Association", "Tabatha Farney "],
"item_description" : "Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features that all libraries should be using, including Google Tag Manager. Farney also tackles the challenge of enhancing Google Analytics tracking ability for a variety of library specific online tools including link resolvers, online catalogs/discovery services, Springshares LibGuides, digital repositories, and social media websites.
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Google Analytics & Google Tag
Overview
Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. In this Library Technology Report, Farney recommends several Google Analytics features that all libraries should be using, including Google Tag Manager. Farney also tackles the challenge of enhancing Google Analytics tracking ability for a variety of library specific online tools including link resolvers, online catalogs/discovery services, Springshares LibGuides, digital repositories, and social media websites.
This item is Non-Returnable
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Details
- ISBN-13: 9780838959763
- ISBN-10: 0838959768
- Publisher: ALA Techsource
- Publish Date: October 2016
- Dimensions: 10.8 x 8.3 x 0.2 inches
- Shipping Weight: 0.3 pounds
- Page Count: 42
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