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Greener Marketing : A Responsible Approach to Business
Overview
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
This item is Non-Returnable
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Details
- ISBN-13: 9781874719007
- ISBN-10: 1874719004
- Publisher: Routledge
- Publish Date: July 1999
- Dimensions: 9 x 6 x 0.94 inches
- Shipping Weight: 1.56 pounds
- Page Count: 404
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