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"item_title" : "Growing Complexity of the Global Marketplace",
"item_author" : [" Carl L. Swanson", "Abbass Alkahafaji", "Mike H. Ryan "],
"item_description" : "This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled Enlarging the European Perspective, it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.",
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Growing Complexity of the Global Marketplace
Overview
This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.
This item is Non-Returnable
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Details
- ISBN-13: 9781559386227
- ISBN-10: 1559386223
- Publisher: Jai Press Inc.
- Publish Date: May 1996
- Dimensions: 9.06 x 5.91 x 0.63 inches
- Shipping Weight: 1.11 pounds
- Page Count: 256
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