{ "item_title" : "Growth Data Analytics Playbook", "item_author" : [" Mengying Li", "Joe Kumar", "Yuzheng Sun "], "item_description" : "A go-to guide for product and business growth.While growth is key for survival in the tech world, training is minimal--sometimes even nonexistent--for leveraging data analytics. This book changes that.In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You'll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/54/454/983/1544549830_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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