{
"item_title" : "Growth Drivers",
"item_author" : [" Bird "],
"item_description" : "The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.",
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Overview
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
This item is Non-Returnable
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Details
- ISBN-13: 9781119953319
- ISBN-10: 1119953316
- Publisher: John Wiley & Sons
- Publish Date: December 2011
- Dimensions: 9.1 x 6.2 x 1 inches
- Shipping Weight: 1.25 pounds
- Page Count: 320
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