{ "item_title" : "Guide To Create A Business", "item_author" : [" Kendall Feight "], "item_description" : "Ideas are like birds in cages. You have to let them out to fly or die.Customers can't do anything with an idea of a new product. People don't want to buy your concept; they want to buy your product.I've been told that ideas are like rough diamonds. All you have to do is cut, grind and polish them into something valuable.The truth is with a rough diamond; you can still be sure that there is some value underneath the surface.If you have an idea, or if you don't, this book was designed just for you. This book will walk you through the process of finding an idea if you don't have one, and developing your idea if you do. You will be walked through thorough steps to help you test your idea and ensure that it has the potential to be the next big deal.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/848/050/9798480503524_b.jpg", "price_data" : { "retail_price" : "8.99", "online_price" : "8.99", "our_price" : "8.99", "club_price" : "8.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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