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HNBK of Comm and Corporate Rep|Carroll

HNBK of Comm and Corporate Rep

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Overview

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.

  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation

This item is Non-Returnable

Details

  • ISBN-13: 9781119061236
  • ISBN-10: 1119061237
  • Publisher: John Wiley & Sons
  • Publish Date: June 2015
  • Dimensions: 9.5 x 6.7 x 1.3 inches
  • Shipping Weight: 2.15 pounds
  • Page Count: 656

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