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The Handbook of Brand Management|David Arnold

The Handbook of Brand Management

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Overview

A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.

This item is Non-Returnable

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Details

  • ISBN-13: 9780201632798
  • ISBN-10: 0201632799
  • Publisher: Basic Books
  • Publish Date: March 1993
  • Dimensions: 9.5 x 6.4 x 1 inches
  • Shipping Weight: 1.2 pounds
  • Page Count: 288

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