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"item_description" : "Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication",
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Handbook of Integrated Csr Communication
Overview
Focuses on an integrated communication approach
Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs
Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication
Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communicationThis item is Non-Returnable
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Details
- ISBN-13: 9783319831138
- ISBN-10: 3319831135
- Publisher: Springer
- Publish Date: July 2018
- Dimensions: 9.21 x 6.14 x 1.04 inches
- Shipping Weight: 1.58 pounds
- Page Count: 501
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