{ "item_title" : "The Handbook for Learning and Development Professionals", "item_author" : [" K. Dave Crowder "], "item_description" : "K. Dave Crowder Ed.D stumbled into learning and development in the usual way: He developed a reputation of doing such a great job training new people that he became a trainer. The chemical plant he worked for gave him a three-day train-the-trainer course and that was it. Eventually, he earned a bachelor of education degree, a master's degree, and doctor of education degree - and now he's written the book he wishes existed when he entered the field. Drawing on more than twenty-five years of working in and managing learning and development in industry and corporate settings, he covers the basics from a corporate and industry learning perspective. He answers questions such as: What can be done with instructional design to improve learner motivation? Why can a person can be good at one thing and not very good at another? How can competency profiles help trainers effectively develop a needs analysis? What can person do to be a more effective teacher or coach? He also challenges myths related to learning. Other topics include curriculum design, motivating learners, learner assessment, and program evaluation.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/53/208/691/1532086911_b.jpg", "price_data" : { "retail_price" : "23.99", "online_price" : "23.99", "our_price" : "23.99", "club_price" : "23.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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