{ "item_title" : "Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences", "item_author" : [" Fabio Musso", "Elena Druica "], "item_description" : "In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/79/981/412/1799814122_b.jpg", "price_data" : { "retail_price" : "315.00", "online_price" : "315.00", "our_price" : "315.00", "club_price" : "315.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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