{ "item_title" : "A Handbook on Rural Studies in India", "item_author" : [" Jyotirmoy Koley "], "item_description" : "Rural studies have explored non-urban life, covering social, economic, cultural, political, and environmental aspects. This field examines rural-urban differences, supporting agriculture, food security, environmental conservation, cultural preservation, and rural policy. In India, rural areas have lower population density, agriculture-based economies, limited services, strong community bonds, and natural landscapes. Rural development aims to enhance living conditions by reducing poverty and improving agriculture, infrastructure, education, health care, and employment. The key initiatives include MGNREGS, PMAY-G, DAY-NRLM, and ICDS. Rural Indian society features seasonal agricultural employment, close-knit communities, traditional culture with modernization, limited infrastructure, and Panchayati Raj governance. The major challenges include poverty, unemployment, agricultural crises, caste and gender inequality, poor education, healthcare, connectivity, and environmental issues. Rural entrepreneurship creates businesses for income generation through agriculture, handicrafts, tourism, renewable energy, agri-tech, food processing, healthcare, and education.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/844/449/6208444497_b.jpg", "price_data" : { "retail_price" : "69.00", "online_price" : "69.00", "our_price" : "69.00", "club_price" : "69.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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