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Handbook of Tourist Behavior|Metin Kozak

Handbook of Tourist Behavior : Theory & Practice

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Overview

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.

This item is Non-Returnable

Details

  • ISBN-13: 9780415993609
  • ISBN-10: 0415993601
  • Publisher: Routledge
  • Publish Date: December 2008
  • Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 1.1 pounds
  • Page Count: 268

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