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Handbook of Tourist Behavior : Theory & Practice
by Metin Kozak and Alain Decrop
Other Available Formats
Overview
In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
This item is Non-Returnable
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Details
- ISBN-13: 9780415993609
- ISBN-10: 0415993601
- Publisher: Routledge
- Publish Date: December 2008
- Dimensions: 9.1 x 6.1 x 0.8 inches
- Shipping Weight: 1.1 pounds
- Page Count: 268
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