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Harry Potter|S. Gunelius

Harry Potter : The Story of a Global Business Phenomenon

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Overview

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

This item is Non-Returnable

Details

  • ISBN-13: 9781349301089
  • ISBN-10: 1349301086
  • Publisher: Palgrave MacMillan
  • Publish Date: June 2008
  • Dimensions: 9 x 6 x 0.46 inches
  • Shipping Weight: 0.65 pounds
  • Page Count: 194

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