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Health and Medical Public Relations|Myc Riggulsford

Health and Medical Public Relations

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Overview

This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice.

This item is Non-Returnable

Details

  • ISBN-13: 9780415613309
  • ISBN-10: 0415613302
  • Publisher: Routledge
  • Publish Date: April 2013
  • Dimensions: 9.8 x 6.9 x 1.3 inches
  • Shipping Weight: 2.29 pounds
  • Page Count: 200

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