{ "item_title" : "Heart Over Head", "item_author" : [" Tony Hicks "], "item_description" : "Heart Over Head: The Hidden Cost of Emotional Investing explores the powerful psychological forces that undermine rational decision-making in financial markets. Drawing on behavioral economics, cognitive psychology, and real-world market history, the book uncovers how emotions like fear, greed, overconfidence, regret, and loss aversion often override logic - leading investors to buy high, sell low, and sabotage their own success. Through case studies and scientific insight, it becomes clear that emotional investing is not a fringe problem - it's the default behavior for most people.Rather than offering stock tips or market forecasts, the book provides a comprehensive framework for emotional discipline. Readers are equipped with practical tools like rules-based systems, automation, decision journaling, and personal investment philosophies - all designed to help navigate the noise and volatility of the market. By studying both common behavioral traps and the mindsets of legendary investors, readers learn to build systems that reduce impulsive actions and prioritize long-term thinking.Ultimately, the message is clear: successful investing is less about predicting the market and more about mastering yourself. Emotions can't be eliminated - but they can be managed with awareness, structure, and discipline. By aligning behavior with purpose, the book empowers readers to invest with clarity, calm, and confidence - achieving not just financial growth, but emotional resilience and peace of mind.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/828/210/9798282103168_b.jpg", "price_data" : { "retail_price" : "10.99", "online_price" : "10.99", "our_price" : "10.99", "club_price" : "10.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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