{ "item_title" : "Hello, My Name Is Awesome", "item_author" : [" Alexandra Watkins", "Gina Sorell "], "item_description" : "Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test--two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/820/061/9798200618613_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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