{ "item_title" : "Hidden Code of Branding", "item_author" : [" P. Sharma "], "item_description" : "Your mascot is the most powerful marketing asset you're not using.In a world drowning in ads, logos, and empty promises, the brands people actually remember aren't the loudest ones. They're the ones with a face. A personality. A character that makes you stop scrolling and start feeling something.That's not luck. That's strategy. And this book shows you exactly how it works.Inside, you'll learn: The psychology behind why mascots work - how faces, expressions, and parasocial bonds create trust faster than any tagline ever couldHow to know your audience first - before you sketch a single ear, tail, or smileA step-by-step mascot creation framework - personality, voice, visual design, and brand alignment all in one blueprintHow to bring your mascot to life online - from websites and landing pages to memes, GIFs, and social mediaHow mascots drive conversions - inside chatbots, webinars, ads, and lead funnelsThe most common mascot mistakes - and exactly how to avoid every one of themHow to measure what's actually working - with a three-level framework tied to real business outcomesBonus: Free tools, including a Discovery Workbook, Launch Checklist, and Website Placement Guide.Whether you're a business owner, marketer, or founder, this is your practical guide to giving your brand a personality people actually connect with.Skip the forgettable logos. Build a character your audience will remember.Your brand's most unforgettable asset is just one chapter away. Get your copy today.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/34/702/603/9347026034_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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