{ "item_title" : "Hit Down Dammit!", "item_author" : [" Clive Scarff "], "item_description" : "Most golfers have difficulty with the concept of hitting down at the ball to make it fly. Surprisingly, a great many players surveyed did not even know you need to hit down to get the ball up in the air. Hit Down Dammitconcisely explains the concept - and the technique - of hitting down at the golf ball for proper trajectory, increased backspin, much improved distance, proper divot taking, and best of all: consistent shotmaking.If you are inadvertently - or intentionally - hitting up at the ball, Hit Down Dammitis for you. If you are a seasoned amateur who has inexplicably plateaud - just cannot seem to get to the next level despite lessons and/or acquiring a library of books and videos - Hit Down Dammitis for you.Symptoms of hitting up include (but are not limited to): - topping the ball- skulling the ball- pushing the ball- slicing the ball- poor distance- difficulty getting off back foot- poor backspin- no divot- fat divots- chunking the ball- thin/fat chip shots- roofing the ball with your driver- inability to hit long irons and/or fairway woods- good shots followed immediately by poor shotsHitting down at the golf ball is not a new concept, but it is a hitherto poorly explained (or completely avoided) concept. All pros agree on the need to hit down, so there is no debate there. Even Tiger Woods, in his 306 page How I Play Golf, states the need to hit down at the ball - but does not explain how. Hit Down Dammitdoes. Learn to hit down, watch the ball go up, and your scores go down.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/97/819/400/0978194004_b.jpg", "price_data" : { "retail_price" : "21.99", "online_price" : "21.99", "our_price" : "21.99", "club_price" : "21.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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